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Westland Shop and Dine Campaign

  • Date: -
The  City of Westland has officially kicked off their  annual Shop & Dine Westland Holiday Campaign. Shop and Dine is a 6-week multifaceted marketing campaign entitled "Shop & Dine Westland" which promotes Westland's premier shopping district as a location that bears "Everything you want. Everything you need" for everyone's holiday season shopping list.
Westland's Shop and Dine district is anchored by the Westland Shopping Center and is surrounded by over 160 wonderful shops, restaurants and services making it Wayne County's premier shopping and dining destination. 

The City plans TV commercials which will begin this week. Radio ads will also be hitting the metro area air waves, and the City will utilize billboards on major freeways.  The campaign also encompasses a large digital and social presence.  

The campaign includes promotion of Small Business Saturday, which takes place on Saturday, November 24 and is the counterpart to "Black Friday."  Television and radio ads encourage shoppers to patronize brick and mortar businesses that are small and local.  Statistics show that for every $100 that is spent locally, $49 stays within the community.That means that your shopping dollars are helping small business owners pay local taxes which build parks, libraries and improve police and fire services.  As an added incentive for businesses to participate, the City of Westland has launched an interactive map on www.cityofwestland.com where businesses can register their Small Business Saturday Sale for free and shoppers can see all the deals happening in Westland in one convenient location.  

 Also as part of the Shop and Dine Campaign, the City will once again be giving away a free shopping spree to one lucky winner to the Westland Shopping Center. This year's event will be bigger and better than ever as Westland is partnering with the popular Jay Towers in the Morning to give away a $5,000 shopping spree! Jay Towers, along with the WNIC promo team will be on site giving away additional prizes and doing a live broadcast from the event!  Everyone present at the Mall on Saturday, December 15 from 10:00 a.m. to 12:00 p.m. will have a chance to win the grand prize and there will be additional prizes given away, including the runner up prize of $1,000 to JC Penney!

 

"We are proud of Westland Shopping Center and the entire Shop and Dine District," commented Mayor Wild.  "Our city has so much to offer, with over 100 retail stores, including all the big box stores like Ashley`s Furniture, Art Van and Best Buy along with over 60 restaurants including Anna`s House - with the best brunch around. Westland makes it easy to shop this holiday season with easy access from all major freeways and safe convenient parking throughout the city.  We really do have everything you want and everything you need."